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Motability Scheme expands Headlight customer research community

Motability Scheme is inviting customers to register interest in Headlight, an online community for sharing experiences and views through research activities.

Motability Scheme expands Headlight customer research community

Source image: Motability Scheme. See the linked original report.

Based on the linked source; automatically prepared and checked against the original report.

How Headlight works

Motability Scheme’s Headlight is an online customer research community designed to gather members’ experiences and views about different aspects of the Scheme. Participants may receive invitations to surveys, discussion boards, focus groups or interviews, with subjects varying across research projects. The organisation says customer input helps it understand needs, test ideas and consider potential improvements using direct experiences rather than assumptions.

Eligibility and feedback

Customers who want to participate can register their interest through the Headlight page. Eligibility requires being at least 18 and using the email address connected to a Motability Scheme online account. Research may cover something a member already uses, a customer issue or an idea under consideration. Feedback is assessed alongside research from other sources, and participation does not guarantee that every suggestion will result in a change.

Research topics and aims

The community covers a broad range of Scheme-related subjects. Recent research has included annual mileage limits, electric vehicles, digital services, affordability and the Scheme’s future direction, while later topics will vary. Motability Scheme says early and regular feedback can help identify potential issues, inform decisions and shape products, services and communications. It is expanding Headlight and inviting more customers to share their experiences.

Sources & further reading

Motability Scheme — original report

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