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Return to Rise & Recline
Bespoke seating and bed specialist Rise & Recline has appointed Chris Heckford as regional sales manager. Heckford began his mobility-industry sales career with the company in 2015, before moving into larger roles at FreeRider and Silentnight. The business said his return reflects his belief in its brand, people and future opportunities.
Role and market focus
Heckford will drive sales of Rise & Recline’s riser recliner chairs and electric profiling beds. His responsibilities include helping retailers with product knowledge, training and marketing initiatives. The company said he will also investigate new markets, particularly among independent mobility retailers and care providers, while developing relationships with existing customers and prospective partners across the UK.
Operational developments
Rise & Recline said it is recruiting additional production staff as sales of chairs and beds grow, with the aim of maintaining a reported seven-to-10-day lead time for bespoke products. The company also said its digital transformation project is nearly complete, with expected improvements to customer journeys and after-sales support. Its new Elegance electric bed range is now available with numerous options.
