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Award recognition
Easystep Stairlifts has been named Which? Trusted Trader of the Year 2026. The Leicestershire-based company, founded in 2002, supplies new, reconditioned and rental stairlifts across most of the UK. The award formed part of the Which? Awards, which recognise businesses across 13 categories for products, value and customer service.
Customer approach
Which? attributed the recognition to Easystep’s compassion and supportive buying process. The retailer uses a strict pricing structure intended to avoid high-pressure sales tactics, provides external empathy training for staff, and offers an online self-survey so customers can request a quotation without a home visit from a salesperson. The company has been a Which? endorsed trader since 2014 and has won Trader of the Month four times.
Business milestone
Easystep remains a small, independent family business competing with larger stairlift brands. Its Trusted Trader profile records five-star ratings for customer service, quality and value for money, based on 146 reviews. The 2026 awards were held at London’s Science Museum, with Associated Stairlifts, Balhousie Glazing, Hadley & Ottaway and LCM Flat Roofing also shortlisted for Trader of the Year.
